Saturday, April 4, 2009

The Roasterie: "Which bean are you?"



  These three pieces are all part of our creative group: "Which bean are you?" campaign for The Roasterie. These all fit into our campaign on ways to further develop the concept. These extra pieces are known as "flair."
   The shipping label adds a personal touch to the shipping of The Roasterie's specialty coffee in implementing what line the coffee being shipped into the receivers name.
    The second was to add to the shipping package its self. This was to create a complete campaign through every avenue possible. Also, help create a buzz and increase branding.
     Third are buttons of each specialty line of coffee. These would be simple ways to let people express which bean they are or have been. This again is simply to help create a buzz and give the already talkative and sharing community of coffee drinkers another conversation piece. Hopefully being "which bean" they are or have been in the past. Kind of a way for them to know what lines they've tried, and what experience and memories they can relate a specific blend of coffee to compliment it. 

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